ALLOW launched

UC RUSAL reaffirms its environmental credentials with launch of new low carbon aluminium brand ALLOW. The company is delighted to announce the launch of its bespoke new low carbon aluminium brand, ALLOW, which features a significantly lower carbon footprint – specific volume of greenhouse gas emissions – as compared to the industry average. As demand amongst consumers grows for more sustainable and environmentally friendly aluminium, RUSAL has seized on the opportunity to utilise its unique access to clean, renewable hydro power to provide a product with a much reduced carbon footprint. ALLOW’s carbon footprint is lower than 4t CO2/t Al,…